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Owen
Broadbent

You won't find a completed degree here - just a ton of experience.

Built businesses, ranked #1 Google, worked daily in Shopify and all Major Socials, ran a National Radio campaign, pitched and won a deal with a Major Butcher and flew to China to meet manufactures to build supplier relationships... all in the last 3 years since finishing VCE.

Having achieved everything I set out to do working solo, I'm now looking for the opportunity to join a team working on larger scale projects.

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Shopify

Built out sites, product listings and backend management

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Radio

SEN Campaign with AFL Footballers - Kane Cornes and David King

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TikTok

15M+ views, $100K+ ad spend of my own raised money

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Shopify

Built the stores from scratch

Theme, products, collections, checkout.

Set up all fulfilment workflows

Shipping rules, logistics integrations, order management end-to-end.

Integrated every tool

Klaviyo, Meta & TikTok pixels, upsell apps, analytics.

Optimised for conversion

Checkout tweaks, product page testing, CRO based on real data.

Scaled to six figures

6,000+ orders fulfilled. Revenue generated entirely in-house.

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Started playing around on Shopify in Year 11 — cheese graters, beauty products, beard rollers. None of it worked until knife sharpeners did. Built the store myself from the ground up, figured out the backend, and successfully hired an employee to help manage

see the store bluntknifesharpener.com.au

Radio

Cold-pitched SEN

Researched, called, and closed a national sponsorship.

Secured the Fireball Feedback segment

Kane Cornes & David King on national broadcast.

Ran the giveaways and cross-promotion

Coordination, fulfilment, and social tie-in.

Interviewed live on radio

Joined a segment with Kane Cornes and David King

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Pitched turning Fireball Feedback (regular SEN segment) into a Blunt Feedback segment for 6-week national sponsorship. Enjoyed developing the concept with the national advertising executive and being interviewed live on air with Kane and Kingy.

TikTok &
Ads Manager

Started from zero and kept posting

Wrote every hook, edited every video, posted consistently.

Found the formula and doubled down

Trend research, format testing, community building.

Hit 15M+ organic views

Built the account entirely without paid support.

Moved into TikTok Ads Manager

Six-figure spend across campaigns, targeting audiences.

Invited to TikTok Thrive

Early platform access alongside Australia's top-performing brands.

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Blew my first $1,000 on TikTok ads without setting up the product link properly. Expensive lesson. Went on to manage over $100k in spend, built the account to 15M+ views, and got invited to TikTok's industry events in Sydney.

see the account @bluntknifesharpener

Meta /
Ads Manager

Learned on my own brand first

D2C ad campaigns with real money on the line.

Tested what actually works

Creative formats, audience targeting, budget strategy.

Moved into client work at Tradie Evolve

Paid and organic for multiple trade businesses.

Running full-funnel campaigns

Awareness, retargeting, and conversion across categories.

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Came to Meta later than the other platforms — took time to get my head around it properly. Once I did, I pushed through the restrictions, tested what worked, and started running campaigns that converted. Picked up some work with Tradie Evolve getting trade companies seen on socials.

see the page @bluntknifesharpener

Managing LinkedIn for trade clients

Content strategy, outreach, and paid campaigns.

Building outreach sequences that convert

Connection copy and message flows for lead gen.

Positioning clients as industry leaders

Thought leadership content and consistent brand voice.

Running LinkedIn Ads

Sponsored content and InMail targeting the right decision-makers.

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Took on LinkedIn for Tradie Evolve knowing barely anyone in the trades space was using it properly. That turned out to be the opportunity. Built outreach campaigns, created content that positioned clients as leaders in their field. Got good exposure to B2B work.

connect with me @OwenBroadbent

Direct China
Sourcing

Planned and booked the trip solo

Flights, itinerary, trade show registrations. All self-organised.

Attended Canton Fair

The world's largest trade show. Walked the floor and sourced across categories.

Hong Kong homewares expo

Spotted trends and made supplier contacts in the region.

ODM factory tour in Zhongshan

Met the manufacturer, reviewed production, negotiated direct.

Built long-term supplier relationships

Better pricing, lower MOQs, direct factory contact.

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Flew to China solo — organised the whole trip myself, attended the Canton Fair, visited my ODM factory in Zhongshan to ensure that quality, safety and ethical work practices were being met. Visited the Hong Kong homewares expo widening contacts. Came back with a much clearer picture of the industry and deeper connections to manufacturers.

Content
Shoots

Shot all Blunt Knife Sharpener content

Every TikTok, product photo, and reel. All in-house.

15M+ views from self-shot content

Planned, directed, filmed, and edited everything myself.

On-location shoots for Tradie Evolve clients

Assisting and directing for trade businesses.

Pre-shoot planning & shot lists

Structured approach that keeps every shoot day efficient.

Content built for social and paid ads

Usable across organic, Meta, and TikTok campaigns.

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For Blunt, I planned everything myself — every TikTok, every product photo, the way I wanted it. For Tradie Evolve, it's on-location work for clients — planned, directed, and delivered regardless of what the day throws at you.

Also in the toolkit

Klaviyo

Email automation · Revenue-driving flows

Welcome, abandoned cart & post-purchase flows

List segmentation & win-back campaigns

A/B testing & Shopify integration

Revenue attribution & flow analytics

Canva

Quick-turnaround design

Social graphics & ad creative

Brand-consistent templates

Fast turnarounds for client content

Presentations & client-facing decks

CapCut

Short-form video editing

Hook-driven edits for TikTok & Reels

Captions, transitions & pacing for retention

Colour grading & sound syncing

Fast turnaround for daily content

Claude & ChatGPT

AI-assisted content & strategy

Ad copy, hooks & captions

Content ideation & scripting

Workflow automation & research

Data analysis & reporting support

Butcher Club

In-store retail partnership

Retail placement across Melbourne stores

Point-of-sale product range

In-store merchandising

Retail partner relationship management

Alibaba

Product sourcing & supplier negotiation

Supplier vetting & sample sourcing

Price negotiation & MOQ management

Quality control & order coordination

Shipping & customs coordination

OwenBroadbent

Shopify

Radio

TikTok &Ads Manager

Meta /Ads Manager

LinkedIn

Direct ChinaSourcing

ContentShoots

Owen
Broadbent

TikTok &
Ads Manager

Meta /
Ads Manager

Direct China
Sourcing

Content
Shoots